To discover your best running form all you need to do is run barefoot. You’ll immediately discover that when barefoot you’re not landing on your heels, you’re striking on your forefoot.
Striking on your forefoot is the most natural way to run, it is also the fastest and most efficient way to run. Newton Running shoes were developed to make your feet think they’re barefoot and increase your performance.
Webpage - http://www.newtonrunning.com