About Us

Key Power International is a Singapore based company established in 2006, for the distribution and retailing of performance sporting goods.

Founded by avid runners and triathletes, Key Power International believes in the products it represents strongly.

Our Distribution

Key Power International represents high-profile sporting goods brands and has gained strong presence in 3 key regional markets – Singapore, Malaysia & Indonesia. With a distribution network of more than 200 partners, Key Power International believes in finding the right partners to represent it’s brands.

Our Retail

Key Power Sports - a leading retailer in performance sporting goods in Singapore, Malaysia & Indonesia. Key Power Sports with 7 outlets in it’s region, aims to help consumers pursue an active lifestyle, with the best shoes and apparel.

Our Brands

From running shoes to performance apparels, Key Power International represents 18 brands, which consists of some renowned brands like 2XU, NEWTON, BROOKS, LORNA JANE.